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商品編號： 9-910-410 出版日期： 2009/12/11 作者姓名： Bartlett, Christopher A. 商品類別： Other 商品規格： 20p 再版日期： 地域： 產業： 個案年度： 1970 - 2009
商品敘述：
Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.
涵蓋領域：
Cost allocation;Digital marketing;Return on investment;Social media;Strategy formulation
相關資料：
, (7857), 0p, by Christopher A. Bartlett;, (9-910-411), 17p, by Christopher A. Bartlett;, (XLS351), 0p, by Christopher A. Bartlett
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